Former EA exec Patrick Söderlund’s new studio just opened, but it has big plans

Just a few months after leaving his job at EA as chief design officer, Patrick Söderlund is ready to announce his next venture. Called Embark Studios, the company was revealed this evening at the earnings call for MapleStory publisher Nexon in Tokyo. Embark is a collaboration of sorts, with Nexon serving as both a publisher and investor in the fledgling studio. Söderlund’s team isn’t ready yet to show off a game, but the former EA executive has big plans for the future. “We have a mass-market, large-scale ambition with what we’re going to do,” he says.

To create that, Söderlund says that the studio will make use of emerging technologies to build new kinds of online interactive experiences. The press release announcing Embark is filled...

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